Amazon’s LOVEFiLM has confirmed the launch of HD streaming. The HD functionality will allow members of LOVEFiLM – Europe’s largest subscription service instantly streaming films and TV series over the internet and sending DVDs and games by post – to stream films and TV series on demand and for no extra charge in HDTV resolutions up to 1080p.
LOVEFiLM members in the UK, using PC or Mac, will have access to content in full 1080p high definition, while members using their Xbox 360 or Samsung and LG connected HDTVs will enjoy 720p resolution. In Germany, HD content will be available initially on PC and Mac in full 1080p high definition.
Films and TV series available in HD will automatically stream with the improved quality where an Internet connection can support it.