Jinni STB offers user-centric discovery

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Entertainment discovery engine specialist Jinni has launched the first Jinni-powered set-top-box providing TV subscribers with a truly user-centric content discovery and viewing experience over linear TV and VoD.

Introduced progressively by IPTV platform Belgacom from June 19th, the STB enables the subscribers to benefit from a complete cross-platform content consumption experience.

Belgacom partnered with Jinni in September 2010 and took part in the start-up’s second round of funding, in early 2011. Jinni-powered platforms already available include an online service, mobile app and Connected TV app.

The new features Belgacom TV subscribers can now enjoy include: after they opt-in (i) personal ‘Taste Channels’ offering content that reflects the viewer’s personal taste combinations, from which he can select content according to his changing moods; after they opt-in (ii) the ‘Live for Me’ feature, which finally provides an easy answer to the basic question: “What’s airing right now that I would enjoy?” by offering the viewer a refreshing new look at his programming schedule, showing the upcoming movies, shows and series that fit his profile; (iii) advanced explore and discovery options – rather than searching VoD catalogues or saved programming via genres or general category identifiers, Jinni’s Entertainment Genome will enable viewers to search for available content in a semantic and intuitive manner, by searching using natural language metaphor. For example: a search query for ‘funny and cynical friendships in the city’ will lead to results that would not have been found if looking under ‘Comedy’ or ‘Drama’.


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