4G fails to boost EE
February 19, 2013
Britain’s biggest mobile phone company has reported a slowdown in revenue growth – despite being the first UK carrier to launch a super-fast 4G mobile Internet service.
EE gave no details about how many of its 26.8 million subscribers have signed up to the new service, saying only there has been “solid early 4G momentum”.
Chief executive Olaf Swantee was upbeat, pointing out that average revenue from each 4G user is up 10 per cent. The new service has also won more than 1,000 corporate customers, including Microsoft, Addison Lee and Sony Music.
But EE’s total revenues climbed just 1.5 per cent in the last three months of 2012 — slower than the 2.7 per cent rise seen across the whole year.