CBS has launched its new CBS App for iPhone and iPad users in the US, offering full-episode streaming of CBS programming from primetime, daytime and late night. The new app further extends the reach of the shows’ audience, providing more flexibility and opportunity for catch-up viewing and opens yet another monetidation window for the Company’s content.
The CBS App is available for immediate download from the App Store, and offers original and second-screen features for CBS’s popular shows such as CSI, How I met Your Mother and The Late Show with David Letterman, among many others. Daytime and late night programming will be available within 24 hours after initial airing, while most primetime programmes will be available on the eighth day after broadcast.
CBS confirmed it would introduce similar full-episode streaming apps for all major mobile and tablet platforms later this year, including Android and Windows 8.
The new CBS App will integrate the existing CBS Connect App experience by the start of the autumn TV season. At that time, the CBS App will offer: integrated social feeds; live events that allow fans to engage directly with talent; and second-screen experiences synched to the broadcast with additional content for select shows.