Ensequence, the supplier of advanced television products, announced the appointment of Gary Perrelli as Senior Vice President, Interactive Sales – Content Providers. In his role, Perrelli will lead efforts with major programmers to develop compelling interactive TV experiences across various distribution platforms. He will report directly to Chief Operating Officer David Kline.
Prior to joining Ensequence, Perrelli was Vice President, National Accounts and Affiliate Advertising Sales for the Disney and ESPN Media Networks. In this role he managed the overall relationship and contract negotiations for specific affiliates that drive revenue for Walt Disney.
“The Ensequence team has spent the last decade innovating and proving they are a leading driver of interactive products, and I couldn’t be more excited to join an organisation with an undeniable entrepreneurial energy,” said Perrelli.