FOX International Channels Asia (FIC) has confirmed the launch of STAR Chinese Movies’ (SCM) Southeast Asia feed. The move builds on SCM’s position as the ‘Emperor of Chinese Entertainment’ and a globally renowned brand that offers viewers around the world access to the latest Chinese-language movies and other premium content.
The addition of SCM’s SEA feed takes the premium Chinese entertainment channel to a total of 8 feeds, making SCM the largest and farthest reaching Chinese-language channel. In addition to Southeast Asia, SCM’s 8 feeds also include SCM Hong Kong in SD and HD, SCM Taiwan in SD & HD, SCM Singapore in SD & HD and SCM International whose footprint covers Canada, USA, Australia and was recently launched in New Zealand. Each of the 8 SCM feeds has its own content and programming strategy to suit the territory it caters.
SCM’s SEA feed is available in Thailand via affiliate partners GMMZ and MeTV, and in Indonesia via affiliate partners First Media, Big TV, Parabola Orange TV, Skynindo and will be available on Aora TV from December 1st 2013. Recognizing that viewers’ tastes in Chinese entertainment differ in different countries across Asia, FIC invested in launching SCM’s SEA feed to further customise content and scheduling to suit viewers in these 2 important markets.
“The launch of SCM’s new feed for Southeast Asia marks another milestone for FIC’s ambitious goals to develop and promote Chinese entertainment as premium crossover content, not just in Asia but worldwide,” says Cora Yim, Vice President of the Chinese Channels Group at FOX International Channels. “With our global scale, steady investment in not just acquiring but also producing content, and established channel brand of SCM, FIC is in a great position to lead the charge in taking Chinese content global.”