Advanced Television

Discovery launching ID Xtra channel

December 12, 2013

Discovery Networks Central & Eastern Europe, Middle East and Africa has announced the launch of a new channel ID Xtra, a female-led mystery and suspense channel, which will be available for viewers in SD and HD from the second quarter of 2014.

Paul Welling, SVP, Head of Channels, Discovery Networks CEEMEA said: “There is increased demand and opportunity in the market for factual mystery and suspense content which we have the experience and ability to fill and for this reason we have ambitious plans to roll ID Xtra out to as many as 105 markets across CEEMEA in 2014. Many of our largest operators have already signed up and with drama at the forefront of this channel’s offering, viewers will be kept on the edge of their seat and watching for longer than other channels, as ID Xtra invites them to take a closer look and get under the skin of unsolved mysteries.”

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