Nielsen Twitter TV ratings expand to Australia
March 24, 2014
Nielsen Twitter TV Ratings, together with Nielsen’s full suite of Twitter TV Solutions, will enable the TV industry – including TV networks, agencies, and advertisers – to measure, understand and act on TV-related conversation on Twitter. Slated for commercial availability in Australia in the second half of 2014, Nielsen Twitter TV Ratings will measure the total activity (Tweets, Unique Authors) and reach (Impressions, Unique Audience) of TV-related conversation on Twitter.
Head of Nielsen’s Media Industry Group in Australia, Monique Perry said, “We are thrilled to make the announcement that Australia will be the third country globally for Nielsen to launch Nielsen Twitter TV Ratings. We have for some time been working with our clients in this market to understand their needs around TV-related social media engagement and activity – being able to deliver this world-leading solution is a great win for the Australia market.”
Steve Weaver, Research Director, Nine Network Australia said, “Having access to an accurate social media metric will empower networks, agencies, and advertisers to make data-driven decisions around content, programming and advertising, based on the true influence of the online conversation. We will no doubt see more products in this space, but Nielsen and Twitter are definitely ahead of the curve.”