Sky Italia, HBO deal
April 4, 2014
Sky Italia and HBO have signed an agreement for the exclusive broadcasting of the productions by the premium US cable TV group.
Sky Atlantic HD will make its debut on Sky Italia with some of HBO’s most widely acclaimed series including Game of Thrones and Boardwalk Empire. Moreover, over the next few months, new US blockbuster productions will be making their début in Italy, available for Sky subscribers only, such as True Detective, Banshee and Hello Ladies.
“The mission of Sky (Italia) is to offer to our subscribers the very best in entertainment, sport, movies, kids and factual programming – said Andrea Scrosati, Executive Vice President Programming at Sky Italia. “HBO is by far one of the world leaders in producing fantastic scripted programming, with series and movies that over the years turned into a social and cultural phenomena worldwide. So we are incredibly proud of Sky Atlantic HD making its début by also featuring HBO-branded excellence that we believe is exactly what our subscribers were looking for. Finally, we believe that having the HBO product next to some key European and Italian productions will give even more relevance to the great creativity that this country is able to express and that Sky Italia is supporting directly or through acquisitions”.