Wiztivi, a European espert in interactive services development on connected devices, is deploying the first T-Commerce application in Europe for TF1: Teleshopping.
The show is now offering to its viewership the ability to buy directly from their television through a HbbTV interface.
Using the HbbTV application, they are now able to put any items in their basket according to their own tastes (colour, size etc) and to pay by using the remote control. The integrated payment solution, a European premiere on HbbTV application, makes the purchase from television possible.
Jerome Dillard, Managing Director at Téléshopping, said: “For more than 20 years, Teleshopping has been offering the very best of innovations to its customers. (…) The launching of its TV-Commerce application, one of the first in Europe, is the demonstration of the modernity of our service and of our ability to adapt to our market’s evolutions.”
Teleshopping chose to work along Wiztivi to launch its HbbTV application because of its ability to develop and deploy innovations rapidly. From its beginning, the French company has been developing many HbbTV solutions, some of them developed around major sporting events, others for major Telco companies.
Consequently, Wiztivi is now seen as a trustworthy partner when it comes to HbbTV developments. The company is able to deliver immersive and enriched User Experience to any Telco companies, on any connected devices.