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Tour de France UK boosts Eurosport 60%

July 8, 2014

British Eurosport recorded strong TV ratings for Yorkshire’s stages in the Tour de France with a 60 per cent increase in its average live audience in the UK compared to the 2013 opening weekend in Corsica.

Both stages, which saw victories from Marcel Kittel and Vincenzo Nibali, were broadcast in full for a total of 10 hours live.

Live action was enhanced by expertise from American legend Greg LeMond. The three-time Tour de France winner is on-site to preview and review each stage live in his own show “LeMond on Tour”.

Pan-European broadcaster Eurosport celebrates this year its 25th consecutive Tour de France in style with a record 350 hours of broadcast on Eurosport and Eurosport 2 across 54 countries, including over 90 hours live. All 21 stages are live, with ten broadcast in full.

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