MP & Silva renews Serie A football rights
October 21, 2014
MP & Silva has confirmed the acquisition of the Italian football league’s international rights for the next three seasons, and will continue to manage the worldwide distribution from season 2015-2016 to 2017-2018, after successfully winning the tender launched by the Lega Serie A.
The agreement includes the audiovisual rights to distribute the Serie A globally in all countries of the world outside Italy – including the live broadcast rights for all matches of the Serie A championships, the Serie A Magazine, the Serie A highlights and the rights to produce pre-match, half-time and post-match content, including footage highlights and interviews.
Riccardo Silva, Founding Partner of MP & Silva, commented: “With our international reach and commercial strength we will continue to give Lega Serie A an increasing visibility. Sports have the potential to bring crowds together and we are happy to be part of the growth of one of the best-known leagues in the world.“