IMG to market MLS rights
October 23, 2014
Major League Soccer (MLS) and US Soccer have partnered with IMG, a global player in sports and entertainment, to market and distribute global media rights for the two football organisations for the next eight years.
The long-term agreement, from 2015-2022, includes MLS as well as US National Team matches played on American soil for both the Men’s and Women’s teams; as well as qualifying games for two World Cups. It excludes media rights within the US and Canada.
“As Major League Soccer approaches its 20th season, the worldwide interest in the league is at an all-time high and growing dramatically,” said Gary Stevenson, President and Managing Director, MLS Business Ventures. “With two new expansion clubs in New York and Orlando, global stars like David Villa, Frank Lampard and Kaka set to join the league, and players representing almost 60 countries, 2015 will be an exciting year for MLS. IMG’s expertise and unique position in the global marketplace make them the right partner for us and together we’ll grow the league’s global footprint.”