StarTimes channel boost for digital
November 3, 2014
By Colin Mann
In a strategic bid to offer customers more robust and improved digital television experience, Nigerian digital pay-TV provider StarTimes has unveiled nine new television channels across its StarTimes and StarSat platforms.
The channels will also be enjoyed for free for seven days by customers across all subscription bouquets on StarTimes in an Open Week programme from November 10 through November 16.
According to Israel Bolaji, Public Relations Manager at NTA-Star TV Network, the nine new channels which have been carefully selected to enhance digital television experience for customers include the brand new Wazobia TV and Cool TV, Da Vinci Learning, PoP TV, Trace Sport Stars, StarTimes Sport 2, Dadin Kowa, Tiwa Ntiwa and QYOU.
Bolaji described the launch of new channels as “a bold step” towards boosting overall digital television experience for over two million StarTimes subscribers and another clear demonstration of StarTimes’ preparedness to support and guide Nigerians from analogue into full digital television experience. “We will consistently scale up efforts to ensure that our customers get quality content as Nigeria transit into full digital television,” he confirmed.
Ayokunle Idowu, Content Marketing Manager NTA-Star TV Network, said the StarTimes Sport 2 channel had a rich, diverse and global outlook aimed at satisfying the yearnings of current and prospective customers, who were constantly searching for rich sports content. It “is the only channel with exclusive rights to show the 2014/2015 European qualifying matches live. The channel will also offer sports inclined customers a diverse range of sports like soccer, tennis, golf, rugby, car-racing, cricket and extreme sports. The content of StarTimes Sport 2 will include live broadcasts and highlights, sport news, sports programmes,” he advised.
Progressively growing from 45 channels in 2010, StarTimes now offers its subscribers more than 80 channels of news, music, sports, cartoon, documentary, Nollywood, Hollywood and Bollywood movies and much more. StarTimes’ content of makes provisions for rich local content in accordance to the Nigeria Broadcasting Corporation’s (NBC) regulations and the broadcaster says the launch of the new channels is a clear indication that it is committed to adhering to such rules.
Bolaji said Nigerians could confidently migrate into digital space with StarTimes as it provides them with the latest technologies such as PVR and DVB-T2 technology and offers quality digital pay TV with over 80 channels of great sports, music, movies, news, kids and teens’ entertainment, documentary, religion and lots more.
“As a platform for digital migration, we are ever committed to supporting Nigerians actualise the 2015 deadline by ensuring that Nigerians get the best of digital television at an affordable price.
We are poised to aid Nigeria migrate successfully from analogue to digital television transmission and revolutionise the digital broadcasting industry by providing quality digital pay-TV experience that is accessible and enjoyable,” he added.
StarTimes has a mission of ensuring that every home in Nigeria can afford and enjoy quality digital pay TV experience.