joiz Global has announced its first German licensing agreement with Media Group M. DuMont Schauberg, one of the country’s leading media companies. The deal will enable M. DuMont Schauberg to enhance its big data strategy by licensing the joiz Global community marketing solution to fuel Köln.tv, Germany’s first interactive regional TV network featuring news, sport and lifestyle programming.
The joiz platform will enable Köln.tv to build a vibrant and engaged community that allows audiences to interact with shows and presenters like never before. The free-to-air channel Köln.tv features a range of new programming from Cologne, Bonn, Leverkusen and the surrounding area. This includes a daily news show, magazine series and talk show alongside programming devoted to football and hockey. Presenters Anna Steinhagen, Alyosha Hoehn and Philipp Isterewicz also offer a daily round-up series featuring segments from across the whole network.
In addition, the digital platforms of two of M. DuMont Schauberg’s most popular regional newspapers, Express and Kölner Stadt-Anzeiger, have been incorporated into this wide-ranging collaboration. Express has one of the most successful regional digital platforms in Germany, and the two sites have over 20 million visits per month. Fully integrated, cross-platform content will be shown first on express.de and ksta.de alongside koelntv.com before being seen on the TV network, highlighting the importance of digital media to the overall strategy.
Audiences can now create a profile online that enables them to offer opinions, encourage debate and even propose stories. With access to live group and one-to-one chats, audiences can also interact with presenters, share content with others in the community and fully immerse themselves in the Köln.tv experience.
“We’re excited to partner with M. DuMont Schauberg to license the joiz Global platform,” commented Alexander Mazzara, Co-founder and CEO of joiz Group. “Our solution triggers deeper viewer engagement and data collection, which transforms viewers into users, users into consumers and consumers into loyal customers. The joiz technology framework can easily be integrated into existing broadcasting and radio infrastructures making it the ultimate social TV software in the market.”
“Our new partnership with joiz Global will enable us to build an engaged community around our award-winning news, sport and entertainment content,” said Patrick Wölke, Managing Director of DuMont Net. “As Germany’s first interactive regional channel, Köln.tv now offers audiences the ability to initiate discussions and suggest stories across our diverse programming formats. Contributions will also be featured on the digital platforms for Kölner Stadt-Anzeiger and Express, which will help build even larger audiences to support our digital first strategy.”
Köln.tv, which was formerly known as center.tv, is seen nationwide in Germany via Telekom Entertain and Internet TV provider Zattoo. It is available on the analog and digital cable networks of Unity Media and NetCologne as well as via free live streaming globally at koelntv.com.