The British Masters supported by Sky Sports will return to The European Tour International Schedule for the first time in seven years in 2015, with a quartet of Britain’s leading golfers rotating as the tournament host over the next four seasons.
As a presenting sponsor of a European Tour event for the first time, Sky Sports will work with The European Tour and its players to engage golf fans through its on-air coverage, promotion and staging of the event.
Ryder Cup players Luke Donald, Ian Poulter, Justin Rose and Lee Westwood will each take it in turn to host the prestigious tournament, last played in 2008, and will help to select the venue each year.
Barney Francis, Managing Director of Sky Sports, commented: “As the home of televised golf, we are proud to take our commitment to the next level by bringing back the British Masters. We hope that the support and investment of Sky Sports will make the tournament popular with new and existing golf fans both at Woburn and at home.”