Scripps Networks Interactive, a producer of lifestyle content, has announced a pan-regional launch of Food Network on DirecTV across various countries in Latin America. Food Network, the culinary lifestyle channel, first launched in Brazil, will now launch with DirecTV, reaching more than six million viewers across the region. Food Network will be broadcast in both standard definition and high definition, and will offer global programming featuring kitchen competition, culinary adventure, instructional cooking and home entertaining.
“Expanding Food Network’s distribution in Latin America is a testament to Scripps Networks’ commitment to expanding the company’s regional footprint and to building scale for our international division,” said Jim Samples, President of Scripps Networks International. “DirecTV is a leading provider in the region, and we are proud to have an agreement with them to offer a premium 24/7 food lifestyle channel to their subscribers and to build Food Network’s profile in the region.”