ANTENNA Group, the international media and entertainment organisation, with a leading position in South Eastern Europe, has acquired a controlling stake in B92, one of the leading free to air television networks and radio broadcasters in Serbia and the region.
B92 is a well-established, commercial, news oriented TV station that has developed a multimedia broadcast platform including television, digital media and radio. In 2014, B92 recorded the highest growth in viewership, in the free to air TV market.
ANTENNA will use its proven operational expertise to further develop B92’s media. This acquisition further expands ANTENNA Group’s presence in South Eastern Europe, where it now has operations in 5 countries.
“I strongly believe in the future of Serbia, a country in which we have experienced tremendous growth, having turned PRVA into the strongest media company in Serbia and Montenegro. ANTENNA Group sees B92 as an exciting investment opportunity and we continue to seek similar ones in the European media sector, in countries where the regulatory authorities have strong working relationships with investors, such as Serbia”, said Theodore Kyriakou, CEO of ANTENNA Group.”