Rugby World Cup goes Underground with ITV
September 14, 2015
Transport for London (TfL) has teamed up with broadcaster ITV to bring London commuters live news and updates from the Rugby World Cup 2015 as part of a commercial partnership that will generate revenue to reinvest in the transport network.
The partnership will ensure that customers will not miss out on the action as live news, results and score updates will be streamed across the Tube and DLR networks over the full six weeks of the competition. The information will be available on the digital information boards at the entrances of all stations and on platforms at over 180 London Underground and DLR stations.
The partnership is part of TfL’s wider plans to generate £3.4 billion in non-fare revenue by 2020/21 to reinvest in the running and vital modernisation of the transport network.
Graeme Craig, Director of Commercial Development at TfL, said: “We’re delighted to team up with ITV to bring the live news and updates from 2015 Rugby World Cup to our customers. This partnership, which taps in to the growing excitement around the tournament, is a great demonstration of how we generate commercial revenue to reinvest in London’s transport network.”