Mediaset chases 2m with €1 pay-TV bundle
December 10, 2015
From Branislav Pekic in Rome
Christmas has come early for Italian pay-TV subscribers, as Mediaset Premium has launched a one-off offer with the goal of closing the year with 2 million subscribers (currently at 1.9 million).
The pay-TV platform is offering a subscription package for the rock bottom price of €1 per month (previously €26), valid for 12 months. The package includes the Series, Documentary, Cinema and Infinity channels, but not the live Italian league and Champions League football. New subscribers will only have to pay an activation fee of €69. The promotional offer lasts until March 2nd 2016.
For its part, Italian telco TIM is offering fixed-line customers with access to the fibre network one-year free viewing of pay-TV service Sky Italia. The Basic package of 39 entertainment channels is offered in streaming mode. There are also some costs, as TIM customers will have to pay €39 for the delivery of the MySky box plus €30 for the Sky Link to connect the modem to the Sky box.
Meanwhile, TIM has rolled-out across Italy the Superfibre option, with internet access speeds of 100 to 300 Mbps thanks to the Next Generation Access Network based on FTTCab technology. However, initially the 300/20 Mbps offer will be limited to residents in Milan. The prices for the quad-play offer start at €29/month for the first year (later €39).