Advanced Television

ESPN UK website adds personalisation

February 17, 2016

ESPN has introduced personalisation features for the UK edition of its global multi-sport website. Visitors to will now be able to personalise their experience to ensure they always have direct access to the content that matters most to them.

The personalisation engine will enable fans of top English and European football teams to follow their chosen club, ensuring the latest news, features and results for their team will always be easily accessible as soon as they visit In addition, fans can personalise the site’s navigation to prioritise their favourite global and US sports including football, rugby, cricket, F1, basketball and American football.

Charles Classen, Vice President and General Manager, ESPN EMEA, said: “ESPN is a company of sports fans, so we understand that every fan is different. We all have our own combination of favourite sports and teams, and personalisation allows each user to tailor their ESPN experience to suit them. We are proud of having one of the most engaged audiences in the UK, and this latest development only deepens the way we are able to serve sports fans.”

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