3.3m HD adaptors bought for French DTT switch
April 22, 2016
From Pascale Paoli-Lebailly in Paris
3.3 million HD adaptors and 1.3 million HD TV sets were bought by French viewers ahead of the DTT HD switch in the night on April 4th/5th.
According to a survey from Toluna for French magazine LSA, 63.6 per cent of the 6 million households concerned who were still receiving DTT channels via a TV aerial opted for a DTT adaptor, and 10.2 per cent splashed out on a new TV set.
Consumers selected mainly cheap and mid-price models with 46 per cent of them choosing an adaptor ranging from €25 to €50. Among TV set buyers, 17.2 per cent spent less than €200, 32.8 per cent between €200 and €500, and 32.8 per cent between €500 and €1,500. €17.2 per cent of the consumers invested more than €1,500.
The survey also shows that over the first few days after the switchover, 6 per cent of French viewers were unable to watch any television, and 2.7 per cent weren’t able to do so for a whole week or more.