SintecMedia, a provider of broadcast management software, has announced that SintecMedia’s management team and Francisco Partners, a global technology-focused private equity firm, have acquired SintecMedia from its existing shareholders, including Riverwood Capital. SintecMedia, which manages the business of multi-platform TV, is a business software partner for over 150 of the world’s top TV and media companies. Its products manage multi-platform ad sales, traffic, billing, programming and rights, processing over $33 billion in advertising revenue from leading brands and agencies around the globe. Financial details of the deal are not being made public.
The company says that using the new resources and investment from Francisco Partners, SintecMedia will continue to accelerate the expansion and development of its cutting-edge product portfolio including OnBoard, its state-of-the-art programmatic sell-side platform. The company will continue to deepen relationships with customers and partners that already make the most of their valuable assets through its solutions.
Amotz Yarden, CEO and co-Founder of SintecMedia, remarked, “I am proud of SintecMedia’s employees and am excited for this partnership between management and Francisco Partners. As a leader in the fast-changing broadcast and media business software management arena, we have taken great strides with Riverwood Capital, increasing sales more than four-fold, adding staff and offices in the US and internationally, and addressing the needs of small, medium as well as Tier 1, Tier 2 and international broadcasters. Nothing is changing in SintecMedia’s business operations. We will continue to play a pivotal role in the way advertising is bought, sold and managed in the diverse media industry and our customers will continue to receive future-proof technological continuity combined with our innovative aptitude and deep domain expertise. I look forward to many years of exciting growth.”
Francisco Partners’ Matt Spetzler stated,”We have followed SintecMedia for over six years and are thrilled to back the company and its management team as they continue to consolidate their leading position in helping media companies monetise their assets. The broadcast and media industries are entering a phase of innovation and change and SintecMedia is uniquely positioned to help customers capitalize on this opportunity with a strong market position and new products like its innovative sell-side platform, OnBoard. We look forward to supporting the company in these new investment initiatives and future growth prospects.”