Box Plus launching 3 new music channels
May 20, 2016
The UK’s largest music television network, The Box Plus Network, will launch two new linear TV channels; Box Hits and Box Upfront, and a new bespoke social-first digital channel, BeBox, on May 25th
These updates to the music brand have been designed to address the changing dynamic in youth media consumption, consolidating the linear TV proposition in the ever popular chart and pop genre and opening up new audiences with the new digital offer, BeBox.
Box Upfront will be a platform for new and emerging artist talent alongside fresh tunes from our favourite music stars whilst Box Hits will celebrate the most popular hits of the last few years. With Box Upfront focusing on brand new music, our flagship channel, The Box, will switch to cover a broad chart mix alongside our usual pop-culture dose of bespoke music productions and features.
The new digital channel BeBox will serve a mix of mainstream music and pop culture content across multiple digital platforms, led by social media and specifically designed for The Box Plus Network’s core target audience of mainstream 16 – 24 year olds.
Matt Rennie, Managing Director at The Box Plus Network commented: “We’ve been spending a lot of time speaking to our audience and the introduction of our new linear channels; Box Upfront and Box Hits, as well as our new digital channel BeBox, are a direct result of this feedback. The way our audience consume media may be changing, but what remains constant is their love for music and pop-culture. We love it too and our new channel line-up is designed to deliver this passion for great content across all of their favourite platforms. We’re super excited to be able to finally unveil our plans.”