LG announced that Freeview Play will launch on its award-winning Smart TV platform, webOS 3.0 with updates available from June.
The addition of Freeview Play means that for the first time LG Smart TV owners with webOS 3.0 will be able to access the ITV Hub and All 4, as well as other services also accessible via Freeview Play from the BBC and Channel 5.
In combination with LG’s other content partners, such as NOW TV, Amazon Video, Google Play Movies and TV and Netflix, customers are offered an unparalleled selection of services in the UK.
The addition of Freeview Play to webOS 3.0 was announced in January at CES, and will give access to streaming services with no monthly cost on LG’s acclaimed Smart TV platform. webOS has been commended for its seamless usability and advanced and intuitive user experience.
A scroll back TV guide and additional catch-up players will also be coming to Freeview Play enabled LG Smart TVs later in 2016. The TV guide will allow users the opportunity to scroll back and catch up on TV from the last seven days.
Andrew Mackay, COO LG Electronics UK and Nordics, said: “With the addition of Freeview Play to LG Smart TVs we are able to offer UK consumers an unrivalled selection of TV services including all catch up TV and flexible pay as you go services, as well as those where you can access incredible UHD and HDR entertainment. Coupled with our impressive range of OLED and Super UHD TVs, offering best in class picture quality, LG can truly deliver the ultimate television experience.”
Guy North, Freeview Managing Director, said: “Freeview Play brings viewers the opportunity to watch the best in British TV at a time that suits them. With the Freeview Play apps page launching on LG, it’s fantastic that even more people can access the technology.”