Sky Sports is creating a brand new Friday night show, in partnership with Carling, the official beer and cider of the Premier League.
The new show titled Carling In Off The Bar, will provide fans with a look back on the week in football, have an alternative take on the game that evening whilst being packed with football challenges, celebrity guests and alternative analysis.
Carling In Off The Bar will be filmed in a pub near the stadium of the team that is playing at home that evening. Fans will be able to watch the show before and after the game online via Sky’s web, digital and social channels. The show will also air on Sky Sports 1 at 10:45pm, following the final whistle. The first show will take place this Friday in the Dive Bar in Manchester’s Northern Quarter to tie in with the first live Friday night fixture between Manchester United and Southampton.
Jim Shearer, Carling Brand Director for Molson Coors said: “We’re very excited to team up with Sky Sports to launch a brand new Friday Night Football TV show. There’s nothing better than watching the game with your mates over a pint and this show will provide the ultimate warm-up ahead of each Friday night Premier League game and the opportunity to keep the stories going once the final whistle blows. Whether you’re going straight to the pub after work or heading home to watch the game with mates, Carling In Off The Bar will be the perfect way to start your weekend.”
The partnership between Carling and Sky Sports was brokered by Sky Media, the advertising sales division of Sky and media agency, Zenith with HSE Cake, Carling’s partnership, PR, experiential and social media agency. HSE Cake is leading the partnership with creative direction from Creature of London.