Twitter is making it easier to watch video from its live streaming partners with new apps for Apple TV, Amazon Fire TV and Microsoft’s Xbox One.
The company is launching the apps in time for the first National Football League games that Twitter is streaming. Twitter has struck similar deals to stream other sports, entertainment and news content alongside relevant tweets from its network — all of which can be viewed on the applications.
The applications will also showcase popular tweets, as well as top videos on the company’s live-streaming application, Periscope, and its short-video app, Vine. Twitter has been under pressure to address several quarters of stagnant user growth and slowing advertising sales growth.
“Anyone with these devices, regardless of whether they have a Twitter account or pay TV subscription, can enjoy this experience,” Twitter said.