LG, Sky partner for Sky Q UHD TV initiative
November 4, 2016
Pre-Christmas sales of UHD-compatible TVs look set to be boosted with the agreement of a new partnership between LG Electronics and Sky. From today, anyone purchasing an LG OLED 4K TV or Super UHD TV will receive Sky Q included for either 12 or six months when joining with the Original Bundle from now until March 2017.
The offer will combine the best in LG OLED and Ultra HD TVs and the ultimate in Ultra HD TV service, for what LG describes as “a truly unique home entertainment experience”. The deal will be available across LG’s advanced Super UHD TVs and all the latest OLED 4K TV models including the premium LG SIGNATURE OLED 4K TV featuring picture-on-glass technology.
Packages and upgrades available to new Sky Q customers:
| LG Product | New Sky customer | Existing Sky customer |
| All 2016 OLED models (SIGNATURE OLED, E6, C6 and B6) | Sky Q Multiscreen subscription and Original Bundle included for 12 months | Sky Q Multiscreen subscription included for 12 months |
| Super UHD UH950V | Sky Q Multiscreen subscription and Original Bundle included for 6 months | Sky Q Multiscreen subscription included for 6 months |
| Super UHD UH850V | ||
| Super UHD UH770 |
The Sky Q 2TB box will let LG customers record four shows while watching a fifth, so they don’t have to worry about clashes. And customers can also record over 1,000 hours of TV. With Sky Q Multiscreen and the Sky Q app customers can download recordings to their tablet or smartphone to watch wherever they want, without 3G, 4G or Wi-Fi.
Customers who snap up the offer will be able to get a taster of Ultra HD entertainment with shows such as The Young Pope available to watch.
LG says its OLED technology provides the perfect platform for viewing favourite movies in stunning Ultra HD resolution on Sky Cinema, while the bright, punchy colours of LG’s Super UHD range bring Ultra HD football matches to life in vivid detail on Sky Sports.
Peter Booth, Sales Director Home Entertainment, at LG Electronics, said: “We are delighted to be partnering with Sky to offer our customers this exclusive offer. Our OLED 4K and Super UHD TVs, deliver the very best in picture quality, displaying images in true to life colour and perfect blacks. This collaboration with Sky Q is the perfect partnership for matching Ultra HD content with the latest technology to really showcase the detail and range of colours of Ultra HD. As we move towards the busy Christmas period we look forward to offering this fantastic deal to customers who are seeking the very best home entertainment experience.”
Luke Bradley-Jones, Director of TV & Content Products, commented: “We’re excited to enter into this partnership with LG, giving new TV owners access to the market leading ultra HD service available only with Sky Q.”
The partnership will be supported with an above-the-line campaign with press and display adverts planned to appear in October and through November. In addition, creative point of sale materials, exclusive 4K Ultra HD content and digital assets, all helping to bring the offer to life for customers instore.