NBC News is trying to connect with young viewers by creating a twice-daily news show exclusively for Snapchat. Stay Tuned will appear in Snapchat’s “Discover” section in the morning and evening each weekday, and once on Saturdays and Sundays. The general news show will be about two and a half minutes in length.
Snap and NBC will split revenue from ads sold alongside the show, and NBC is fronting all of the production costs, which includes two anchors — Savannah Sellers and Gadi Schwartz — and a crew of 30 full-time employees.
Since late last year, Snap has been making a push into short video shows, which are highly produced but exclusive to Snapchat and its young audience.