Facebook has partnered with Zoomin.TV, the digital media company, on the launch of their new video hub, ‘Watch’, to deliver a series of purpose driven programming specifically tailored to the needs of Gen Z. The publisher has launched Show Pages that engage the younger audience with meaningful stories from around the global that inspire change for Generation Zoomin.
“We are excited to be one of the first publishers to work with Facebook as they build an ecosystem of video content and experiment with new formats,” says Zoomin.TV’s Global CEO Jan Riemens.
“Since we launched in the US in 2016, we have experienced tremendous growth with our core audience,” Riemens continues. “We have seen a shift as brands now seek to engage the highly sought after Gen Z demographic, and there’s been an increased demand for content targeting this audience, which is something we’ve been successful in creating for some time. Our content has been specifically developed to meet the needs of Gen Z in response to what they’re searching for. Content that champions social justice, is reflective of their global outlook and feeds their desire to make a positive mark on the world.”
“Our content is driven by our mission statement ‘dare, care, share’ aimed at an audience who’s compassionate and cares about their world in a constructive and smart way. The focus is on creating stories that drive engagement and facilitate community building. Facebook Watch means we use our content to evolve and grow our community and be a part of the conversation around issues that matter to Generation Zoomin. It also presents an exciting opportunity for our creators as we look to build serialized content with them and develop appointment viewing with our audience.”
Zoomin.TV delivers video content through the eyes of 3,500 journalists around the globe across 7 key verticals including First2Know, Local Heroes, Brain Chips and Future Planet.
“We are committed to finding new ways to tell stories and engage with Gen Z as they continue to evolve and change the way we view content,” adds Zoomin.TV’s Head of Content Bibi Nunez. “We are speaking to this highly coveted audience about all the topics that matter to them in one destination- all the things you didn’t know that you wanted to know. For Gen Z by Gen Z.”
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