Ericsson has signed a global metadata distribution agreement with IMDb, the world’s most popular source for movie, TV and celebrity content. Ericsson will integrate IMDb’s metadata, including ratings and rankings, into its content discovery ecosystem and will become the reseller and integrator of these data sources to service providers worldwide.
Steve Nylund, Head of Broadcast and Media Services at Ericsson, says: “Finding content across multiple TV platforms and devices continues to be a major challenge for consumers and for the industry to resolve. 44 per cent of US consumers say in an Ericsson ConsumerLab survey that they can’t find anything to watch on linear TV on a daily basis. That’s 22 per cent more than last year. By integrating influential, globally representative data sets like IMDb’s ratings into our ecosystem, we can drive greater accuracy in our recommendation and discovery services, which in turn will drive greater consumer satisfaction.”