Irdeto, the specialist in in digital platform security, has been selected by Tata Sky, the Indian content distribution platform providing pay-TV and OTT services, to enhance its end-to-end solution for OTT services.
Tata Sky aims to launch the most innovative online video service in India to give consumers greater choice and convenience. Irdeto’s OTT solutions simplify the operations and workflow of supporting multiple digital rights management (DRM) systems, configuring consistent business policies across different devices and managing a massive library of media assets. Irdeto will enable Tata Sky to not only rapidly re-launch their service, but also have the flexibility to easily adapt their service and business model to meet changing demands.
“To take advantage of the growing trend of consumption of video on-the-go, in India, it is important for us to offer our customers the best user experience on their devices. This means a high quality, multi-lingual viewing experience of live channels and on-demand content with superior navigation within a reliable and scalable service,” said Pallavi Puri, Chief Commercial Officer, Tata Sky. “We are confident that we can deliver the best Tata Sky OTT experience to our customers quickly with the help of Irdeto’s solutions, expertise and support. Irdeto’s long-standing presence in India is also a testament to their strong commitment in helping the industry mature and develop.”