comScore and PlaceIQ have announced the launch of a joint solution, PlaceIQ PVR powered by comScore, which measures lift in retail visits resulting from TV, mobile and desktop advertising. With this solution, marketers in the US and their agencies will be able to understand the holistic impact of their advertising on driving visitation to physical locations such as retailers, automotive dealerships, dining establishments and more. In addition, media sellers will be able to prove the value of their inventory and its ability to drive consumers to visit high street locations.
“Auto dealerships, restaurants, travel providers and retailers all have the challenge of connecting the dots between ad exposures and in-store foot traffic,” said Steve Ahlberg, senior vice president, advertising products, comScore. “Today’s launch gives marketers access to the neutral, third-party data they need to make those connections, and to ultimately optimise their marketing mix. comScore is excited to partner with PlaceIQ, a premier provider of advanced location data and analytics, to launch this product, which is available to our clients today.”