MTV Flash Briefing on Amazon Echo
October 4, 2017
Viacom International Media Networks (VIMN) has announced that MTV UK News has teamed up with Amazon to launch a new Flash Briefing skill for Echo Show.
MTV fans with Alexa enabled devices will have access to an audio MTV News UK Flash Briefing, featuring a bulletin of the day’s biggest pop culture stories. A video version of the bulletin is to be made available upon shipping of the new Echo Show next month.
“We want MTV’s content to be available everywhere our audience is, which is why we’re excited to launch a new skill for the Amazon Echo Show,” commented Joanna Wells, Vice President, Digital Content for MTV UK “MTV News leads the pop-culture conversation 24/7 and is enjoying massive growth in digital engagement – we’re sure it will equally engage and excite audiences on Alexa-enabled devices.”