A+E’s History and Lifetime launch in Korea
October 12, 2017
Global media group A+E Networks has announced its expansion into South Korea with the launch of the History and Lifetime channels.
Executive Vision Sean Cohan, President of International and Digital Media, A+E Networks, stated, “The Korean market’s rich storytelling tradition and appreciation for history is a great match with A+E’s own heritage in compelling and quality storytelling. The digital maturity of the market allows us great opportunities to have a direct dialogue with consumers in different formats, platforms and technologies. Finally, Korean production has made its mark on the global content community. I look forward to A+E Korea’s team and productions making a tremendous impact on our global brands and content everywhere in the world.”
Youngsun Soh, General Manager of A+E Networks Korea said, “A+E’s venture into the Korean market is particularly meaningful in that it is the first case in which a global media company not only operates channels in Korea, but also invests directly in the content production and distribution as well. We expect that the cooperative work between Korea and A+E, which has a global network, will have a positive influence on local companies including platform companies and content production agencies, in their expansion to the global market.”