According to Parrot Analytics’ data, the launch of season three of Narcos, which premiered on Netflix September 1st, was a worldwide success. During its launch week, Narcos was the most popular Digital Original title of any SVoD service in the US, with almost double the demand of the next-most popular title, Netflix’s Ozark. During the same week, Narcos also registered as the #1 Digital Original in most major markets, including the UK, Germany, France, Italy, Brazil, Canada, Australia, India and China.
“We are looking to use the data and analysis from Parrot’s audience demand measurement system to support our sales efforts across the globe,” said Tim Stephen, Head of U.S. Business and Legal Affairs for Gaumont. “Especially as Narcos and F is for Family move into new seasons, we are seeking more information on how demand is changing to inform our strategies in each market.”
“We have reached the stage in the content business where consumers are the real drivers of content,” notes Courtney Williams, European Director, Parrot Analytics. “It’s more important than ever to be able to gauge audience demand, especially as series evolve and move into multiple seasons. Continuing to engage viewers and building fan engagement not only supports sales, it justifies the investment in further production. Being able to keep a finger on the pulse of audience demand is essential.”