Consumers may not know it but APIs or Application Programming Interfaces are essential to supporting their digital lifestyles. You would not be able to check your bank information, get traffic updates, see your social media feeds, buy products online or watch online videos without APIs. They are the ‘digital glue’ connecting various systems, databases and services together.
Internet Video Archive (IVA) built its Entertainment Express APIs to make providing consumers with movie and TV data, images, and trailers easy and affordable. IVA is committed to meeting all the needs of its publisher and cable operator clients which feature or retail movie and TV content. Now, through cooperation with TV Media, clients can access EPG data and help their users know what is on TV tonight.
TV Media maintains a database of the daily offerings of television service providers available in the U.S and Canada. With the inclusion of TV Media in Entertainment Express , IVA greatly expands and deepens its channel program listings for cable, satellite, antenna and IPTV providers. These lineups are regularly updated to reflect their most recent channel and broadcasting information.
“We are excited to be working with TV Media. Adding EPG data that can return 14 days of TV listings we know will be very useful to our clients that are web publishers as well as cable and satellite operators,” says Robert Kolo, VP of Technology for IVA. “By both companies making their APIs interoperable and providing cost efficiencies, we believe clients can accelerate their development of a full content discovery experience at a fraction of the cost of leading data providers.”
“IVA’s trailers, information and images are a perfect complement to TV Media’s database of linear television programming content and OTT metadata. By integrating our services with IVA, developers are able to build cutting-edge entertainment solutions in a cost-effective way,” says Kevin Rose, General Manager of TV Media. “Video providers looking to distinguish themselves from a growing field of competitors can more easily offer subscribers visually-pleasing enhanced electronic programming guides (EPGs), content discovery and second-screen applications.”