Advanced Television

Italy: Audiences down for RAI, Sky; up for Mediaset

October 24, 2017

From Branislav Pekic in Rome

Italian public broadcaster RAI ended June 2017 with an audience share of 35.9 per cent, compared to 36.9 per cent a year earlier. In the same period, its main rival Mediaset saw its audience share grow from 29.1 per cent to 30.1 per cent.

Sky Italia had 8.4 per cent of total viewers (-0.6 per cent year-on-year), followed by Discovery Italia with 7.5 per cent (+0.7 per cent), La7 with 3.6 per cent (-0.3 per cent) and other national and local TV channels with 14.6 per cent (+0.2 per cent).

The number of fixed broadband accesses reached 16.2 million (+880,000 y/y), of which 11.76 million are in DSL technology, while other technologies (including FTTC-FTTH) accounted for the remaining 4.42 million.

TIM is still the market leader with a 45.5 per cent share (-0.9 per cent), followed by Fastweb with 15.0 per cent (-0.3 per cent), Wind Tre with 14.9 per cent (+0.2 per cent) and Vodafone with 13.9 per cent (+0.5 per cent).

Over 62 per cent of the fixed broadband lines had speeds of above 10 Mbps, while lines with speeds over 30 Mbps already account for 20.8 per cent of the total.

The figures are from the latest Communications Observatory, published by Italy’s Communications Authority (AgCom).

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