Eurosport and Bridgestone Olympic Winter Games partnership
October 26, 2017
Eurosport and Bridgestone have announced a major Olympic Winter Games partnership celebrating Bridgestone’s Worldwide Olympic Partner status and amplifying its ‘Chase Your Dream, No Matter What’ campaign across Europe.
As a Eurosport presenting partner for PyeongChang 2018, Bridgestone gains a prominent position across all Eurosport platforms and screens from TV and on-demand, to social media and digital services – giving Bridgestone maximum exposure to millions of Olympic fans across 50 European markets.
In previous Olympic Games, brands had to sign individual deals with multiple broadcast partners to reach Olympic fans in markets across Europe. Leading up to and during PyeongChang 2018, Eurosport will give Bridgestone a deeply immersive, engaging and extensive opportunity to promote its brand amongst Olympic fans across Europe.
“Eurosport is bringing innovation to Olympic Games storytelling. Every moment from this spectacular global event will be covered by Eurosport, Eurosport Player and Eurosport.com taking fans closer than ever to all the action,” said Jonathan Davies, Managing Director, Advertiser Partnerships, Discovery Networks International and Eurosport. “We’re proud of the innovative ways that we’ve worked with Bridgestone to fully integrate its brand into one of the biggest global sporting events in 2018, to engage with our passionate fans and deepen Bridgestone’s special connection with the Olympic Games.”
“As an official worldwide Olympic Games partner, we are incredibly passionate about the upcoming Olympic Winter Games which celebrate the incredible spirit, endeavor and achievement of humankind, said Thierry Jupsin, Director Brands Marketing at Bridgestone. “The sponsorship partnership with Eurosport is a great fit for our brand and will elevate our association with the Olympic Movement and Europe’s highly engaged communities.”
Bridgestone’s brand campaign, ‘Chase Your Dream, No Matter What’ celebrates its team of ambassadors and their extraordinary struggles to fulfil their sporting dreams and achieve Olympic success. The campaign launches this month and sees TV spots air on Eurosport and Bridgestone branded promos appearing around the ‘The Hall of Fame’ programme, promotions for PyeongChang 2018 and around live Games coverage on Eurosport and on Eurosport Player.
Bridgestone is sponsoring the ‘Home of the Olympics’ section and the PyeongChang news and results pages on the Eurosport website and mobile apps, and on social media Bridgestone will sponsor daily results posts by Eurosport. As part of the integrated winter sports campaign, Bridgestone is also the sponsor of Eurosport’s coverage of the Alpine Skiing World Cup and the Ski Jumping World Cup. In France, where Eurosport becomes the official Olympic Games broadcaster for Beijing 2022 and Paris 2024, a bespoke TV advertising campaign has been created for Bridgestone highlighting its connection with the Olympics Games.