Hong Kong T20 Blitz broadcast deals
January 22, 2018
Global TV sports producer and distributor, Sunset+Vine, and Cricket Hong Kong, the organisers of the Hong Kong T20 Blitz, have confirmed broadcaster deals in place for the third edition of the competition, that takes place between the 6th-11th February 2018 at the Tin Kwong Road Recreation Club.
BT Sport (UK), Fox Sports (Australia), OSN (Middle East), Neo Sports (India, Pakistan, Sri Lanka & Bangladesh), ESPN Caribbean, DSports (India) and Chinese-owned StarTimes (Africa) have secured media rights for the five-team tournament featuring Galaxy Gladiators Lantau, HKI United, City Kaitak, Kowloon Cantons and Hung Hom JD Jaguars. The potential audience reach currently sits in excess of 175 million with negotiations with several broadcasters on-going.
The partnership with Sunset+Vine will enable Cricket Hong Kong to produce its highest quality broadcast production to date as it continues to build on the momentum from the T20 Blitz livestream last March, which attracted nearly 12 million views across Cricket Hong Kong’s digital channels.
Cricket Hong Kong Director, Jonathan Cummings, said: “Each year we have set ourselves the task of raising the bar. Last year, the increase in overseas players, and quality ones at that, saw the tournament attract enormous interest and a lot of the credit for that has to go to all the franchise owners who are committed to promoting the game in Hong Kong. Now that we are working with the ICC’s live events production partner Sunset+Vine, we are taking the tournament’s production values to the next level as we reach a truly global audience for the first time.”