ThinkAnalytics, developer of one of the world’s most deployed TV search and recommendations engine and viewer analytics platform, has expanded its executive team in EMEA and Russia/CIS to meet growing demand.

Chris Gibbs has joined as VP of Sales and Business Development, EMEA based in London, while Anastasia Sviridova is now VP of Sales and Business Development in Russia and CIS, based in Moscow.

“There’s now a huge business opportunity for ThinkAnalytics to build on its data pedigree to help operators go beyond promoting and recommending personalised content and use these data insights to dynamically change the overall user experience, based on viewer behaviour,” said Gibbs.

Gibbs brings 25 years’ experience working in the broadcast technology industry. Most recently hewas VP of Business Development, EMEA, at Massive Interactive, and before that he was Sales and Business Development Director, EMEA, at Accedo. Prior to this, Gibbs spent six years as VP of Business Development EMEA at Pace, where he was part of the senior management team responsible for significantly increasing revenues and profitability prior to the company’s sale to ARRIS.

Sviridova joins ThinkAnalytics following nearly ten years at Cisco/NDS where she was instrumental in securing customer wins in Russia, Kazakhstan and CIS territories. She set up the NDS Russian representative office in Moscow and grew it to a team of five people.

“As we help pay-TV operators and streaming providers start to find new ways of extracting value from the data they hold about subscriber behavior, we are seeing increasing demand worldwide. Chris and Anastasia have unrivalled experience in front-end applications, STBs, conditional access and middleware to help deliver on the promise of big data, machine learning and AI,” said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics.

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