Canal+ International has launched a pay-TV bouquet in Myanmar (Burma), targeting 1 million subscribers over the next five years.
Canal+ Myanmar has been launched in partnership with local group Forever and includes eight Canal+ original channels for which local productions have been commissioned. Two packages are available: one composed of 36 channels for €2.80 per month, and another with 80 channels for €4.80 monthly. 100,000 customers are already registered since launching on February 6th, the group says.
The international market is a key asset for the Canal+ Group and represented 29 per cent of its total revenues in 2017 and boasted nearly 7 million subscribers. The group is making the African market a priority, it explained at a February 19th press conference. Last year, more than 700,000 subscribers were recruited in the African market, and revenues amounted to €511 million, up 19.1 per cent over one year, positioning Africa ahead of Poland.
Canal+ Group forecasts more than 8 million of African households across 23 sub-saharan countries will be equipped with a Canal+ box and 5 million will be active subs, meaning their prepaid subscription will be renewed each month.
Canal+ International has proposed 120 new networks in the last five years including 70 with dedicated African content. The group doesn’t export its French model anymore, and instead creates and distributes entertainment and sport content adapted to the local markets, with networks like A+ or Nollywood TV.
Other growth areas are being explored with plans to getting involved in the African movie industry, work with African comedy talent, and open additional Canal Olympia theatres.