With the family-favourite franchise finally hopping onto the big screen, Sony Pictures Entertainment has teamed up with pro-copyright education body The Industry Trust for IP Awareness’s Moments Worth Paying For campaign to combat film piracy with an exclusive trailer for Peter Rabbit.
The exclusive trailer features never-before-seen footage from the film and focuses on the funny moments, heart-warming friendships and mischievous adventures that create a wholesome experience for the whole family to enjoy whilst visiting the cinema.
The Industry Trust’s consumer education campaign continues to deliver the core message – inspiring audiences to choose the big screen experience. As with others in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film search engine, FindAnyFilm.com, which signposts legal content sources, so they can book, buy and watch at their convenience.
“Once again, I am delighted to be partnering with The Industry Trust on this terrific trailer for Peter Rabbit,” declared Ian George, Managing Director, Sony Pictures Releasing “It brings the magic and affection of the iconic Peter to the big screen; it’s a pure delight of a movie that will be enjoyed by everyone. We hugely support the importance of campaigns such as this to ensure the movie-goer understands the link between their support and our on-going ability to provide content that is of high quality.”
“Our aim is for this trailer to deliver the Industry Trust’s core message, encouraging parents and children alike to join Peter Rabbit in cinemas this March for a fantastic family experience worth paying for,” added James Gallagher, Senior Marketing Manager, The Industry Trust. “We are pleased that the fun and family spirit found in the film has been captured within our trailer and we hope this resonates with all ages who watch. The Industry Trust’s educational work is vital to the film industry and we hope to keep inspiring audiences on paying to watch the content they love. The ongoing mission of ‘Moments Worth Paying For’ is to highlight the moviegoing experience as a shared activity and that the big screen is the best way to watch the latest release. We will continue to drive families away from pirating content and encourage them towards the many legal ways in which they can access creative content from cinema to the home.”
Peter Rabbit comes to UK cinemas on March 16th, 2018.