Viacom: More streaming services to come
March 1, 2018
Following the mobile streaming deal with Telefónica in Latin America, Viacom will have a similar deal for US mobile subscribers in the near future, CEO Bob Bakish, told a Morgan Stanley investor conference.
“We’re also in a very interesting conversation here in the US right now about bringing our brands to mobile and I believe that will happen in 2018 as well,” said Bakish.
Earlier this month, Bakish predicted more direct to consumer services: “It’s really the first in what we believe will be a series of many where we unlock that platform to drive incremental reach for our brands and incremental monetisation… It’s worth noting that we’re in numerous conversations similar to this all around the world and we’re in conversations with multiple carriers within the US.”
“Later in the year, you’ll hear about a product that leverages those assets which includes over 10,000 hours of library product that we’re going to implement on a direct-to-consumer basis in a differentiated way that we believe leverages not only our library assets but our ad sales capabilities.”