A collaboration between Ericsson Media Solutions and Amlogic will make Ericsson’s MediaFirst middleware available via Amlogic’s chipsets.
Supported by its high performance central processing unit (CPU) and graphics processing unit (GPU), the integration of Amlogic’s S905X chipset solution enables consumers to speedily access content, including High Dynamic Range (HDR) content, across MediaFirst set-top-boxes. Operators can also provide increased choice of content, as well as boosting engagement and personalisation experiences for customers.
James Xie, VP, Corporate Business Strategy, Amlogic, commented: “The S905X chipset is ideally designed to meet operators’ requirements and to enable a high-quality user experience with MediaFirst. MediaFirst takes full advantage of our SOC capabilities to deliver a seamless TV experience to operators at price points not possible using current solutions.”
Marc Stauffacher, Head of Solution Area TV Platforms, Ericsson Media Solutions added: “Amlogic chipsets deliver an excellent user experience across all MediaFirst use cases, including Pay TV in-home and OTT services. By pre-integrating the MediaFirst TV Platform client with Amlogic we are adding more choice and value to Ericsson Media Solutions’ holistic MediaFirst ecosystem, enabling our global partner operators to rapidly go to market.”