Advanced Television

EuroMedia May/June 2018

June 6, 2018

EuroMedia May/June 2018

Connected TV should mean connected consumers – connected to content and connected to “the right” advertising. Data feedback from connected devices should mean their providers and advertisers can know their audience intimately and be able to target them at a premium with relevant advertising. Colin Mann spoke to range of industry experts to assess the latest developments.

Read the article and the rest of the issue here

Categories: EuroMedia, Magazines