EuroMedia May/June 2018
June 6, 2018
EuroMedia May/June 2018
Connected TV should mean connected consumers – connected to content and connected to “the right” advertising. Data feedback from connected devices should mean their providers and advertisers can know their audience intimately and be able to target them at a premium with relevant advertising. Colin Mann spoke to range of industry experts to assess the latest developments.
Read the article and the rest of the issue here