The All England Lawn Tennis Club (AELTC), hosts of The Wimbledon Tennis Championships, has streamed live audio coverage of matches to social media for the first time, registering almost 750,000 views and generating direct engagement with just under 60,000 fans.
The Wimbledon Radio Channel, Wimbledon’s live radio broadcast of The Championships, produced by IMG and encoded by official technology partner IBM, was delivered to Facebook using Visual Radio, a new component of the browser-based production platform Grabyo Producer. The listening experience displays custom graphics and animations on an audio frame, and enables radio distribution to Facebook, Twitter, Periscope and YouTube as well as websites and mobile apps. Viewers are then able to discuss the action with other listeners through comments or posts, connecting the wider fanbase and community.
Using Facebook Live, fans of The Championships were able to listen to the ladies’ final between Serena Williams and Angelique Kerber, the men’s semi-final between Novak Djokovic and Rafael Nadal and the men’s final between Novak Djokovic and Kevin Anderson. These live match streams received almost 60,000 comments, shares and reactions from fans, hosted on the Wimbledon Facebook page.
Alexandra Willis, Head of Communications, Content & Digital, The AELTC, said: “The popularity of the Wimbledon Radio Channel across our Visual Radio broadcasts exceeded all expectations. The Wimbledon Radio Channel performs incredibly strongly across Wimbledon.com and our official apps, and to be able to extend that audience is fantastic. 500,000 people alone listened to the Nadal-Djokovic semi-final which demonstrates our commitment to offering the best access for our fans to enjoy The Championships and engage with our content, and we believe the response shows we have achieved this.”
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