Movistar voice assistant nets 470,000 subs
August 8, 2018
From David del Valle in Madrid
Three months after its launch, Movistar’s voice assistant Aura has reached over 470,000 customers who use it to manage the pay-TV platform.
Through the app, available on Android and IOS, subscribers voice search the pay-TV content, including TV series, cinema under different categories (actors, directors, latest releases…), ask for recommendations, or change the channel.
The service is already present in six countries and the company plans to increase the number of services in the last quarter of the year to become part of Movistar Home.