Star India is creating a dedicated new channel for African audiences.
Star Life, available in HD in South Africa, will launch on August 27th, and be available to subscribers on MultiChoice’s DStv, GOtv and South Africa’s Openview DTT service.
Star Life will broadcast in English and showcase “a fusion of the very best family dramas, celebrity dance shows and blockbuster movies from Star’s famed library of A-List Bollywood movies,” says the broadcaster.
Star Network SVP & business head UK/Europe & South Africa Gaurav Jandwani said, “At Star, we believe in creating stories for the world, stimulating imagination and showcasing the limitless power of ordinary people. We have seen the need for quality Indian crossover entertainment and with Star Life, we are proud to bring to Africa, engaging programming, in English, which will leave our viewers inspired, rejuvenated, moved and delighted. We are delighted to partner with DStv and Openview, the best platforms in the region, making Star Life the most widely available channel in its genre in southern Africa.”