ESPN+ hits 1m subs
September 21, 2018
Disney’s Direct-to-Consumer and International (DTCI) segment has revealed that ESPN+, the direct-to-consumer subscription streaming service from DTCI in collaboration with ESPN, has surpassed one million paying subscribers in just over five months since its April 2018 launch in the US.
“Reaching one million paid subscribers is an important milestone for any video subscription service, but reaching this benchmark in such a short amount of time is an incredible testament to the teams from DTCI and ESPN who have worked tirelessly to bring this product to market and continually improve it since our April launch,” said Kevin Mayer, chairman, Direct-to-Consumer and International, The Walt Disney Company. “We’re thrilled so many sports fans have quickly come to love the service. The future is bright and we believe growth will continue as we add features, distribution partners and more exclusive content in the coming months.”
Jimmy Pitaro, President of ESPN and co-Chair, Disney Media Networks added, “Combining sports, technology and the ESPN brand is a very powerful combination, and we are just getting started. Very quickly, a wide range of sports fans have seen the value of ESPN+. With high quality programming and an outstanding user experience, ESPN and DTCI are expanding the ways Disney is serving sports fans.”